The ranking signal that Google truly count. This article will guide you to rank keywords on the top of SERP in 2019 and beyond. Let's take a look.
Ranking Factor 2019
Photo Credit: SEMRush


Hi SEO, have you noticed that there was a massive change in SERP result the year 2018. There is a couple of new SERP features are now permanent on 80% of the search result.

At this moment, I can't tell either this google feature snippits are the blessing or curse. 
But, If you consider it sincerely, this can be both - blessing at the same time a curse. As one result is getting more impressions and click on the other hand now a page ranked number 50 on a keyword SERP can rank on first pages Q/A section.

I will write an article near future about the latest changes and the metrics to accomplish them.

Now,

This article I will try to clarify the rankings signals that'll define #1 position in search engine rank page (SERP).


Google Ranking Factor 2019

Basically, there will be continuity on the ranking signals from 2018. But there will be no massive change in 2019 unless a new algorithm is introduced.

It does not mean that the ranking factor will be the same. You know that Google is trying to improve machine learning of there core algorithm (Rank Brain).

The primary goal of RankBrain Update is understanding the searchers intend and determine the most suitable results for each search engine queries.

So, what will be the biggest ranking factor in 2019? I don't find any reliable answer in any SEO blog. 

To understand and identify those ranking signal let's analyze google core algorithm changes, twinks and what we have experienced in last year.

Google Core Algorithm Changes and its effect on SERP result in 2018-till now:

In the previous year, there are some major Google algorithm updates. And there seemed a continuity on SERP features on most of the keyword(Search Phereses). Also, google removed sidebar ad from search result page. 

Most of the new features were meant for mobile agents and focused on structured data and machine learning. 

let's take a look at this list of important updates below:

  1. SERP Feature Change
    • Limit ads on Sidebar, Introduce New Ad Types in Google Shopping.
    • More visual then Text
    • Featured Q/A section contains more relevant questions. 
  2. Google Algorithm Change
    • There been some Mild Quality Updates (at least 5-6 times in 2018)
    • On July 9, 2018, update it stricks on slow pages. Maybe google panda also sticks on low-quality Websites. 
    • New E-A-T and YMYL (Your Money, Your Life) Update, the main focus on the update was to secure searcher from bad and low-quality YPML niche sites. 
    • There is a new update called Medic Update, From October, 18 - November, 18 it sticks several times.
    • On January, 19 there is a mild quality update on the Googles algorithm. 

Those were the important ones, but they are my own preferences. But, I hope by now you have understood the changes. 

So, there is one more step, before we identify the Ranking Signals for this year. That is- what was the biggest ranking factor that Google announced previous years.

  1. HTTPS is now a ranking signal, read from webmaster blog HTTPS as a ranking signal on August 6,2014.  
  2. Google does not use the keywords meta tag in web ranking on Sep 21, 2009.
  3. Using page speed in mobile search ranking on Jan 1, 2018, But previously on April 6, 2010, they announced this as a ranking factor.
  4. Official Google Webmaster Central Blog: Rolling out mobile-first indexing on March 26, 2018
  5. Google Deconstructing The Google EMD Update, Means EMD is no longer a ranking factor. But keyword in URL is always a help. Branding your Business will be a better idea. read: Google: EMD Update 
Now, this is not the last thing you'll need to know for now. 

Besides, there is some core google algorithm, like the panda, penguin, and passion, hummingbirds are still working along with Rank Brain. In fact, the rank brain is a partial core of Humminbird. 

But, I do not waste your time anymore, But you have to learn about those algorithms. 

  

List of Rankings Signals That'll Define #1 Position in Google SERP, 2019:

    List of Rankings Signals That'll Define #1 Position in Google SERP, 2019:
  1. High-Quality Content- That is well researched, unique and user-friendly. Google is tired of ranking same information over and over, try to implement some new ideas and experiences. Always focus on the on-page optimization first.
  2. More Internal Linking: Link 2-3 relevant article inside your own blog.
  3. Building Link Profile- Quality, Niche Relevant, High Authority Links.
  4. SSL/ HTTPS.
  5. Sites with faster load speed and Mobile Friendly website will rank better. Read:- 
  6. Brand Recognition-  This is also known as Branding, some SEO, Like Rand Fishkin ex. Founder of Moz believes that may be in recent future Brand value will be the most important on-page ranking factor.
  7. Voice Search Related Factor- From google recent search stats we can estimate that in 2020-25, Average number of search will same as textual search. So be prepared for that. The tricks here are using- more related search phrases, Long-Tail Keywords, and LSI keywords.
You can also read: 


Thanks, this is my thought on to ranking factor 2019. If you have something to add you can message me- below the comment section.

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