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Hi SEO, have you noticed that there was a massive change in SERP result the year 2018. There is a couple of new SERP features are now permanent on 80% of the search result.
At this moment, I can't tell either this google feature snippits are the blessing or curse.But, If you consider it sincerely, this can be both - blessing at the same time a curse. As one result is getting more impressions and click on the other hand now a page ranked number 50 on a keyword SERP can rank on first pages Q/A section.
I will write an article near future about the latest changes and the metrics to accomplish them.
Now,
This article I will try to clarify the rankings signals that'll define #1 position in search engine rank page (SERP).
Google Ranking Factor 2019
Google Core Algorithm Changes and its effect on SERP result in 2018-till now:
Most of the new features were meant for mobile agents and focused on structured data and machine learning.
- SERP Feature Change
- Limit ads on Sidebar, Introduce New Ad Types in Google Shopping.
- More visual then Text
- Featured Q/A section contains more relevant questions.
- Google Algorithm Change
- There been some Mild Quality Updates (at least 5-6 times in 2018)
- On July 9, 2018, update it stricks on slow pages. Maybe google panda also sticks on low-quality Websites.
- New E-A-T and YMYL (Your Money, Your Life) Update, the main focus on the update was to secure searcher from bad and low-quality YPML niche sites.
- There is a new update called Medic Update, From October, 18 - November, 18 it sticks several times.
- On January, 19 there is a mild quality update on the Googles algorithm.
- HTTPS is now a ranking signal, read from webmaster blog HTTPS as a ranking signal on August 6,2014.
- Google does not use the keywords meta tag in web ranking on Sep 21, 2009.
- Using page speed in mobile search ranking on Jan 1, 2018, But previously on April 6, 2010, they announced this as a ranking factor.
- Official Google Webmaster Central Blog: Rolling out mobile-first indexing on March 26, 2018
- Google Deconstructing The Google EMD Update, Means EMD is no longer a ranking factor. But keyword in URL is always a help. Branding your Business will be a better idea. read: Google: EMD Update
List of Rankings Signals That'll Define #1 Position in Google SERP, 2019:
- High-Quality Content- That is well researched, unique and user-friendly. Google is tired of ranking same information over and over, try to implement some new ideas and experiences. Always focus on the on-page optimization first.
- More Internal Linking: Link 2-3 relevant article inside your own blog.
- Building Link Profile- Quality, Niche Relevant, High Authority Links.
- SSL/ HTTPS.
- Sites with faster load speed and Mobile Friendly website will rank better. Read:-
- Googles mobile friendly guideline, What Makes a Good Mobile Site?
- Mobile- Friendly test.
- Brand Recognition- This is also known as Branding, some SEO, Like Rand Fishkin ex. Founder of Moz believes that may be in recent future Brand value will be the most important on-page ranking factor.
- Voice Search Related Factor- From google recent search stats we can estimate that in 2020-25, Average number of search will same as textual search. So be prepared for that. The tricks here are using- more related search phrases, Long-Tail Keywords, and LSI keywords.